In 2023, search-based advertising contributed ** percent of all revenue derived from mobile advertising in South Korea. Display advertising contributed the rest of the revenue. That type of advertising has traditionally contributed the larger share. This was forecast to hold over the next two years.
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KOBACO. (January 9, 2025). Distribution of mobile advertising revenue in South Korea from 2017 to 2023 with forecasts up to 2025, by format [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/664478/south-korea-mobile-ad-revenue-format-share/
KOBACO. "Distribution of mobile advertising revenue in South Korea from 2017 to 2023 with forecasts up to 2025, by format." Chart. January 9, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/664478/south-korea-mobile-ad-revenue-format-share/
KOBACO. (2025). Distribution of mobile advertising revenue in South Korea from 2017 to 2023 with forecasts up to 2025, by format. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/664478/south-korea-mobile-ad-revenue-format-share/
KOBACO. "Distribution of Mobile Advertising Revenue in South Korea from 2017 to 2023 with Forecasts up to 2025, by Format." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Jan 2025, /statistics/664478/south-korea-mobile-ad-revenue-format-share/
KOBACO, Distribution of mobile advertising revenue in South Korea from 2017 to 2023 with forecasts up to 2025, by format ÌÇÐÄÆÆ½â°æ, /statistics/664478/south-korea-mobile-ad-revenue-format-share/ (last visited July 20, 2026)
Distribution of mobile advertising revenue in South Korea from 2017 to 2023 with forecasts up to 2025, by format [Graph], KOBACO, January 9, 2025. [Online]. Available: /statistics/664478/south-korea-mobile-ad-revenue-format-share/