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Paid search advertising spending in selected industries worldwide in 2021 (in million U.S. dollars)

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Sources

Release date

February 2022

Region

Worldwide, United Kingdom, United States, EU

Survey time period

2021

Special properties

among 30,000 US-based companies, 42,000 British companies, and 45,000 EU companies

Supplementary notes

Figures calculated by ÌÇÐÄÆƽâ°æ based on data provided by the source.

Citation formats

Search ad spend worldwide 2021, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025
Based on 2021 data on U.S., UK, and EU companies, the retail industry invested million U.S. dollars in paid search advertising, roughly ** percent less than in the previous year. The automotive industry spent million on paid search ads in 2021, reducing its annual expenditure by a similar share as the retail industry.
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Topics

Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing in the U.S.
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