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Distribution of internet advertising revenue in South Korea from 2016 to 2023 with forecasts up to 2025, by format

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Source

Release date

January 2025

Region

South Korea

Survey time period

2016 to 2023

Supplementary notes

* Estimate.

Citation formats

Display vs. search ad revenue in South Korea 2016-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 5, 2025

In 2023, revenue derived from search-based advertising contributed around ** percent of total revenue generated from internet advertising in South Korea. Search-based ads have traditionally been the largest contributor, with display advertising experiencing a brief peak in 2020.

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Topics

Digital advertising in South KoreaInternet usage in South KoreaSocial media usage in South KoreaAdvertising industry in South KoreaSocial media advertising in South Korea
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