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Loyalty program influence on consumers' opinions of a brand in the United States in 2023 and 2024

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Source

Release date

June 2025

Region

United States

Survey time period

October 8 to 29, 2024

Number of respondents

1,606 respondents

Age group

18 years and older

Supplementary notes

Share of respondents reporting that loyalty programs make them feel generally positive to far more positive about a brand.

Citation formats

Loyalty program influence on consumers' opinions of a brand in the U.S. 2023-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 29, 2025

Loyalty programs make a significant impact on how consumers perceive a brand. According to the survey conducted in the United States in October 2024, ** percent of respondents reported that a loyalty program makes them generally or far more positive to a brand. 

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Statistics on " Loyalty programs and marketing in the United States "

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Other statistics that may interest you Loyalty programs and marketing in the United States

Overview

4

Consumer perspective

8

Spotlight: Data & AI usage

5

Brand trust & brand loyalty

6

Marketer perspective

5

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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