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When you used your smartphone while in a store, you did it to...

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Sources

Release date

November 2018

Region

Italy

Survey time period

September 9 to 18, 2017

Number of respondents

2,415 respondents

Method of interview

Online panel

Citation formats

Reasons for using smartphones to check products information in-store in Italy 2018

Published by
F. Watty,
Nov 24, 2018
According to the results of the survey published in 2018, more than one in five people using their smartphone while shopping in physical stores did so in order to check the price of the product online. Moreover, ** percent of the respondents said that they did it in order to check reviews and scores on online blogs and e-commerce websites.
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Topics

E-commerce customer satisfactionImpact of inflation on e-commerceE-commerce checkout behaviorOnline reviews in e-commercePersonalization in e-commerce
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