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Distribution of marketplace web traffic in Ghana in 2020, by type

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Source

Release date

2022

Region

Ghana

Survey time period

2020

Number of respondents

49,713,000 web visitors

Supplementary notes

B2B marketplaces for physical goods.

The release date is the date of data access.

Citation formats

Distribution of traffic on online marketplaces in Ghana 2020

Published by
Yihan Ma,
Nov 28, 2025
As of 2020, the largest share of traffic on online marketplaces in Ghana was generated by non-specialized websites. That year, the most popular online marketplace in the country was Jumia, a marketplace for physical goods operating in several other African countries. Marketplaces for vehicles accounted for *** percent of the web traffic.
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