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Before you last bought your movies, books, music and multimedia online, did you visit traditional stores to see the product?

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Source

Release date

April 2025

Region

Poland

Survey time period

August to September 2024

Number of respondents

3,718 respondents

Method of interview

Online survey

Supplementary notes

Date of release is date of access.

Citation formats

Reversed ROPO effect when buying movies, books, music and multimedia in Poland 2024

Published by
F. Watty,
Apr 30, 2025

In 2024, ** percent of consumers in Poland did not check products in traditional shops before buying movies, books, music, and multimedia on the Internet (reversed ROPO). For comparison, ** percent of the respondents searched for product information on the Internet before buying movies, books, music, and multimedia in a physical store.

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Topics

Omnichannel retail in PolandE-commerce in PolandE-commerce in HungaryE-commerce in RomaniaRetail market in Poland
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