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Distribution of online marketplace ownership in Ghana in 2019 and 2020, by type

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Source

Release date

2022

Region

Africa, Ghana

Survey time period

2019 and 2020

Number of respondents

51 marketplaces

Supplementary notes

B2B marketplaces for physical goods.

The release date is the date of data access.

Citation formats

Share of ownership of online marketplaces in Ghana 2019-2020, by type

Published by
Yihan Ma,
Oct 26, 2022
As of 2020, most online marketplaces in Ghana were owned by intermediaries. This referred to slightly over ** percent of the marketplaces, while the remaining share belonged to retailers. In the previous year, the shares remained the same. In Ghana, the most popular online marketplace is Jumia, a marketplace for physical goods operating in several other African countries.
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Topics

E-commerce in GhanaE-commerce in AfricaKey economic indicators of GhanaSocial media in GhanaInternet usage in Africa
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Access limited to Free Statistics. Premium Statistics are not included.
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