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Distribution of visitors of online marketplaces in Nigeria in 2020, by type of marketplace

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Source

Release date

February 2022

Region

Nigeria

Survey time period

2020

Supplementary notes

B2B marketplaces for physical goods.

The release date is the date of data access.

Slightly differing percentages may be due to rounding.

Citation formats

Distribution of traffic on online marketplaces in Nigeria 2020

Published by
Yihan Ma,
Feb 4, 2022
In 2020, the largest share of traffic on online marketplaces in Nigeria was generated by non-specialized websites. In the country, the most popular online marketplace is Jumia, a marketplace for physical goods based in Nigeria, operating in several other African countries. Nevertheless, marketplaces for vehicles are very popular as well, accounting for *** percent of the traffic as of 2020.
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