The source explains that missing percentage points to 100 percent make up the population with a neutral preference.
* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.
The release date is the date of access.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Citation formats
Shopping channel preference among U.S. millennials & Gen Z for home & garden 2023
Given the choice, more than **** of millennials surveyed in the United States said they would prefer to shop mostly online for home and garden products in 2023. At just over ** percent, Gen Z also leaned more towards online than in-store shopping for such goods.
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Klarna. (May 12, 2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for home and garden products in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1384352/mostly-online-vs-offline-shopping-home-and-garden-usa/
Klarna. "Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for home and garden products in the United States in 2023." Chart. May 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1384352/mostly-online-vs-offline-shopping-home-and-garden-usa/
Klarna. (2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for home and garden products in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1384352/mostly-online-vs-offline-shopping-home-and-garden-usa/
Klarna. "Share of Gen Z and Millennial Consumers That Would Prefer to Shop Mostly Online/In-store for Home and Garden Products in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 May 2023, /statistics/1384352/mostly-online-vs-offline-shopping-home-and-garden-usa/
Klarna, Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for home and garden products in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1384352/mostly-online-vs-offline-shopping-home-and-garden-usa/ (last visited July 31, 2026)
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for home and garden products in the United States in 2023 [Graph], Klarna, May 12, 2023. [Online]. Available: /statistics/1384352/mostly-online-vs-offline-shopping-home-and-garden-usa/
