In 2023, a survey carried out in Italy showed that most online shoppers did not check prices on price comparison prices. A bit more than half of them browsed online stores, while another **** percent of respondents used search engines. Marketplaces ranked third, with roughly ** percent of answers.
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idealo. (March 29, 2023). Share of online consumers comparing prices of products in Italy in 2023, by platform [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/
idealo. "Share of online consumers comparing prices of products in Italy in 2023, by platform." Chart. March 29, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/
idealo. (2023). Share of online consumers comparing prices of products in Italy in 2023, by platform. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/
idealo. "Share of Online Consumers Comparing Prices of Products in Italy in 2023, by Platform." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Mar 2023, /statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/
idealo, Share of online consumers comparing prices of products in Italy in 2023, by platform ÌÇÐÄÆÆ½â°æ, /statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/ (last visited August 04, 2026)
Share of online consumers comparing prices of products in Italy in 2023, by platform [Graph], idealo, March 29, 2023. [Online]. Available: /statistics/861707/most-used-channels-to-compares-prices-for-online-shopping-in-italy/