According to a study, e-commerce websites are the preferred channel for U.S. consumers to research and compare products before purchase, cited by more than ** percent of respondents. Search engines ranked second, with a quarter of consumers surveyed, followed by e-commerce apps with ** percent. Finally, only *** percent said voice assistants were the channel they were most likely to use for this purpose.
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Salsify. (March 30, 2022). Channels most likely to be used for researching and comparing products before buying in the United States in 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1299613/research-channels-before-purchase-united-states/
Salsify. "Channels most likely to be used for researching and comparing products before buying in the United States in 2022." Chart. March 30, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1299613/research-channels-before-purchase-united-states/
Salsify. (2022). Channels most likely to be used for researching and comparing products before buying in the United States in 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1299613/research-channels-before-purchase-united-states/
Salsify. "Channels Most Likely to Be Used for Researching and Comparing Products before Buying in The United States in 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Mar 2022, /statistics/1299613/research-channels-before-purchase-united-states/
Salsify, Channels most likely to be used for researching and comparing products before buying in the United States in 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1299613/research-channels-before-purchase-united-states/ (last visited July 26, 2026)
Channels most likely to be used for researching and comparing products before buying in the United States in 2022 [Graph], Salsify, March 30, 2022. [Online]. Available: /statistics/1299613/research-channels-before-purchase-united-states/