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Number of online marketplace visitors using mobile apps in Ghana in 2020 (in 1,000s)

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Source

Release date

2022

Region

Ghana

Survey time period

2020

Number of respondents

51 marketplaces

Supplementary notes

B2B marketplaces for physical goods.

The release date is the date of data access.

Citation formats

Number of online marketplace visits via mobile apps in Ghana 2020

Published by
Yihan Ma,
Oct 26, 2022
As of 2020, the majority of people in Ghana accessed online marketplaces via mobile apps. This referred to more than **** million web visitors, a decrease, however, from the previous year. On the other hand, only around ** percent of the web traffic was achieved without the use of mobile apps. The most popular online marketplace in Ghana is Jumia, which operates in several other African countries.
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