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Most relevant factors and platforms in the online customer journey of personal care products in Italy in 2021

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Sources

Release date

July 2021

Region

Italy

Survey time period

January 2020 and 2021

Number of respondents

526 respondents

Special properties

omnichannel shoppers

Method of interview

Questionnaire

Supplementary notes

To the question: 'Quali di questi momenti e aspetti è stato determinante nel convincerti a comprare proprio quel prodotto/servizio in quel momento?'

Citation formats

Relevant factors in the customer journey of personal care products in Italy 2021

Published by
F. Watty,
Jul 19, 2021
In Italy, the customer journey of online shoppers interested in personal care products often started with price checking. A 2021 survey showed that *** percent of omnichannel users checked prices on price comparison platforms first, while online reviews were the second-most mentioned purchase driver. In the top-five list of most important touchpoints and factors, Italian consumers mentioned the availability of digital payments, with *** percent of preferences.
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