In 2021, an estimated ** percent of shoppers in the United States had visited both physical outlets and online stores in the past 12 months. In other words, U.S. consumers were shopping equal amounts offline and online that year. Leading the list was the baby boomer generation: in the past year, approximately ** percent of boomers had shopped for products on the web.
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Sponsorpulse. (April 1, 2021). Percentage share of consumers in the United States that shopped in-store and online in the past 12 months in 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1230474/share-of-us-consumers-that-shopped-online-and-offline-by-generation/
Sponsorpulse. "Percentage share of consumers in the United States that shopped in-store and online in the past 12 months in 2021, by generation." Chart. April 1, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1230474/share-of-us-consumers-that-shopped-online-and-offline-by-generation/
Sponsorpulse. (2021). Percentage share of consumers in the United States that shopped in-store and online in the past 12 months in 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1230474/share-of-us-consumers-that-shopped-online-and-offline-by-generation/
Sponsorpulse. "Percentage Share of Consumers in The United States That Shopped In-store and Online in The past 12 Months in 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2021, /statistics/1230474/share-of-us-consumers-that-shopped-online-and-offline-by-generation/
Sponsorpulse, Percentage share of consumers in the United States that shopped in-store and online in the past 12 months in 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1230474/share-of-us-consumers-that-shopped-online-and-offline-by-generation/ (last visited July 29, 2026)
Percentage share of consumers in the United States that shopped in-store and online in the past 12 months in 2021, by generation [Graph], Sponsorpulse, April 1, 2021. [Online]. Available: /statistics/1230474/share-of-us-consumers-that-shopped-online-and-offline-by-generation/
