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Types of ROI measurement used by marketing professionals worldwide as of August 2019

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Source

Release date

September 2019

Region

Worldwide

Survey time period

June to August, 2019

Number of respondents

488 respondents

Method of interview

Online survey

Supplementary notes

Question: Which type of [ROI] measurement do you currently use?
Short-term: sales and engagement; long-term: brand growth and preference.

Citation formats

Types of ROI measurement used by marketers worldwide 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 14, 2019
In a survey from August 2019, ** percent of global advertisers said they preferred short-term results of campaigns (such as increase in sales or engagement) to determine ROI, while the same was true for ** percent of agencies and ** percent of media companies.
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* For commercial use only

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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