In a survey of travelers in the United States fielded in May 2022, ** percent of respondents said they had been motivated to make a booking for a vacation or at least an overnight stay thanks to advertising in general. According to ** percent of travelers, their booking was influenced by digital ads, while ** percent were motivated by digital ads with coupons or special offers.
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AdTheorent. (June 16, 2022). Share of travelers who were motivated to make a booking influenced by selected types of ads in the United States as of May 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1319338/traveler-advertising-effectiveness-us/
AdTheorent. "Share of travelers who were motivated to make a booking influenced by selected types of ads in the United States as of May 2022." Chart. June 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1319338/traveler-advertising-effectiveness-us/
AdTheorent. (2022). Share of travelers who were motivated to make a booking influenced by selected types of ads in the United States as of May 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1319338/traveler-advertising-effectiveness-us/
AdTheorent. "Share of Travelers Who Were Motivated to Make a Booking Influenced by Selected Types of Ads in The United States as of May 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2022, /statistics/1319338/traveler-advertising-effectiveness-us/
AdTheorent, Share of travelers who were motivated to make a booking influenced by selected types of ads in the United States as of May 2022 ÌÇÐÄÆƽâ°æ, /statistics/1319338/traveler-advertising-effectiveness-us/ (last visited July 23, 2026)
Share of travelers who were motivated to make a booking influenced by selected types of ads in the United States as of May 2022 [Graph], AdTheorent, June 16, 2022. [Online]. Available: /statistics/1319338/traveler-advertising-effectiveness-us/
