This statistic illustrates an overview of key challenges German marketing executives expected to face over the next 12 months as of January 2015. Almost half of all respondents stated that their main concern for the coming year was focussing on the shift to digital marketing and engagement.
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Economist Intelligence Unit. (June 22, 2015). Biggest challenges marketing executives expect to face over the next 12 months in Germany in 2015 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/442451/key-challenges-german-marketers-expect-to-face-in-the-next-12-months/
Economist Intelligence Unit. "Biggest challenges marketing executives expect to face over the next 12 months in Germany in 2015." Chart. June 22, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/442451/key-challenges-german-marketers-expect-to-face-in-the-next-12-months/
Economist Intelligence Unit. (2015). Biggest challenges marketing executives expect to face over the next 12 months in Germany in 2015. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/442451/key-challenges-german-marketers-expect-to-face-in-the-next-12-months/
Economist Intelligence Unit. "Biggest Challenges Marketing Executives Expect to Face over The next 12 Months in Germany in 2015." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jun 2015, /statistics/442451/key-challenges-german-marketers-expect-to-face-in-the-next-12-months/
Economist Intelligence Unit, Biggest challenges marketing executives expect to face over the next 12 months in Germany in 2015 ÌÇÐÄÆƽâ°æ, /statistics/442451/key-challenges-german-marketers-expect-to-face-in-the-next-12-months/ (last visited July 31, 2026)
Biggest challenges marketing executives expect to face over the next 12 months in Germany in 2015 [Graph], Economist Intelligence Unit, June 22, 2015. [Online]. Available: /statistics/442451/key-challenges-german-marketers-expect-to-face-in-the-next-12-months/
