This statistic illustrates UK marketers' plans regarding changes in content marketing investment. During the survey in ***, ** percent of marketers reported that content marketing would take a greater proportion of budgets in 2015.
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Chartered Institute of Marketing. (December 31, 2014). How do you see your investment in content marketing, as a proportion of your total communications/campaign budgets, changing in 2015? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/417546/investment-in-content-marketing-changes-according-to-marketers-uk-survey/
Chartered Institute of Marketing. "How do you see your investment in content marketing, as a proportion of your total communications/campaign budgets, changing in 2015?." Chart. December 31, 2014. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/417546/investment-in-content-marketing-changes-according-to-marketers-uk-survey/
Chartered Institute of Marketing. (2014). How do you see your investment in content marketing, as a proportion of your total communications/campaign budgets, changing in 2015?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/417546/investment-in-content-marketing-changes-according-to-marketers-uk-survey/
Chartered Institute of Marketing. "How Do You See Your Investment in Content Marketing, as a Proportion of Your Total Communications/Campaign Budgets, Changing in 2015?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Dec 2014, /statistics/417546/investment-in-content-marketing-changes-according-to-marketers-uk-survey/
Chartered Institute of Marketing, How do you see your investment in content marketing, as a proportion of your total communications/campaign budgets, changing in 2015? ÌÇÐÄÆÆ½â°æ, /statistics/417546/investment-in-content-marketing-changes-according-to-marketers-uk-survey/ (last visited August 05, 2026)
How do you see your investment in content marketing, as a proportion of your total communications/campaign budgets, changing in 2015? [Graph], Chartered Institute of Marketing, December 31, 2014. [Online]. Available: /statistics/417546/investment-in-content-marketing-changes-according-to-marketers-uk-survey/