During a 2025 survey carried out among business owners and marketing leaders at businesses with 0-100+ employees, *** in four respondents said their ability to measure return on advertising spending (RoaS) was excellent. One percent stated they were never able to measure RoaS.
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Intuit. (May 20, 2025). Ability to measure return on advertising spending (RoaS) among small and medium-sized businesses in the United States as of March 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/745294/marketing-roi-perception-us-smb/
Intuit. "Ability to measure return on advertising spending (RoaS) among small and medium-sized businesses in the United States as of March 2025." Chart. May 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/745294/marketing-roi-perception-us-smb/
Intuit. (2025). Ability to measure return on advertising spending (RoaS) among small and medium-sized businesses in the United States as of March 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/745294/marketing-roi-perception-us-smb/
Intuit. "Ability to Measure Return on Advertising Spending (Roas) among Small and Medium-sized Businesses in The United States as of March 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2025, /statistics/745294/marketing-roi-perception-us-smb/
Intuit, Ability to measure return on advertising spending (RoaS) among small and medium-sized businesses in the United States as of March 2025 ÌÇÐÄÆƽâ°æ, /statistics/745294/marketing-roi-perception-us-smb/ (last visited July 20, 2026)
Ability to measure return on advertising spending (RoaS) among small and medium-sized businesses in the United States as of March 2025 [Graph], Intuit, May 20, 2025. [Online]. Available: /statistics/745294/marketing-roi-perception-us-smb/
