| Characteristic | Share of respondents** |
|---|---|
| - | - |
| - | - |
| - | - |
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Release date
December 2016
Region
United Kingdom
Survey time period
2016
Number of respondents
87 respondents
Special properties
for-profit marketers (B2B and B2C)*
Method of interview
Email survey
Supplementary notes
* In 2016, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.
** Percentages shown represent marketers who rated each method a 4 or 5 on a 5-point scale where 5 = 鈥淰ery Effective鈥 and 1 = 鈥淣ot at all Effective.鈥
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