Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return."
Characteristic
Share of respondents
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This statistic illustrates UK marketers' agreement with a statement about content marketing's ability to deliver a meaningful commercial return. During the survey in May 2014, ** percent of marketers reported they did not believe that content marketing would deliver returns.
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Chartered Institute of Marketing. (December 31, 2014). Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return." [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/416186/content-marketing-delivers-returns-according-to-marketers-uk-survey/
Chartered Institute of Marketing. "Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return." ." Chart. December 31, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/416186/content-marketing-delivers-returns-according-to-marketers-uk-survey/
Chartered Institute of Marketing. (2014). Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return." . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/416186/content-marketing-delivers-returns-according-to-marketers-uk-survey/
Chartered Institute of Marketing. "Do You Agree with The Statement, "I Believe in The Potential for Content Marketing to Drive Engagement with My Consumer/Customers, but I Don’t Believe It Will Deliver a Meaningful Commercial Return." ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2014, /statistics/416186/content-marketing-delivers-returns-according-to-marketers-uk-survey/
Chartered Institute of Marketing, Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return." ÌÇÐÄÆƽâ°æ, /statistics/416186/content-marketing-delivers-returns-according-to-marketers-uk-survey/ (last visited July 31, 2026)
Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return." [Graph], Chartered Institute of Marketing, December 31, 2014. [Online]. Available: /statistics/416186/content-marketing-delivers-returns-according-to-marketers-uk-survey/
