| Characteristic | Advertising expenditure in trillion Japanese yen |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
February 2025
More information
Region
Japan
Survey time period
2015 to 2024
Special properties
sales promotional-related media advertising encompasses outdoor, transit, flyer, direct mail, free newspaper, point-of-purchase (POP), and event/exhibition/screen display advertising
Supplementary notes
*Since 2019, event advertising expenditures have been added to the estimates.
100 Japanese yen equal 0.67 U.S. dollars or 0.64 euros as of March 2025.Â
Values have been rounded.
Data prior to 2022 come from previous reports.
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