| Characteristic | Year-on-year change |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
February 2025
More information
Region
Japan
Survey time period
2015 to 2024
Special properties
sales promotional-related media advertising encompasses outdoor, transit, flyer, direct mail, free newspaper, point-of-purchase (POP), and event/exhibition/screen display advertising
Supplementary notes
*Since 2019, event advertising expenditures have been added to the estimates.
The source defines the growth rate as change from the previous year, with the previous year's result indexed at 100. Values have been modified accordingly.
100 Japanese yen equal 0.67 U.S. dollars or 0.64 euros as of March 2025.Â
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