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Terrestrial television advertising expenditure in Japan from 2015 to 2025 (in trillion Japanese yen)

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Source

Release date

March 2026

Region

Japan

Survey time period

2015 to 2025

Supplementary notes

Numbers have been rounded.

Data preceding 2023 was retrieved from previous reports.

Citation formats

Terrestrial TV advertising expenses in Japan 2015-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 16, 2026

In 2025, the terrestrial television advertising expenditure in Japan stood at approximately **** trillion Japanese yen. A decade earlier, in 2015, it exceeded *** trillion Japanese yen. The internet and overall TV ad market accounted for the highest spending in Japan's ad revenues in 2025.

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Overview

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Print media

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Internet

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Advertising in JapanSocial media usage in JapanMedia industry in JapanMobile internet usage in JapanInfluencer marketing in Japan
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