The magazine advertising expenditure in Japan amounted to around billion Japanese yen in 2024, representing an increase compared to billion yen in the previous year. Ad expenses declined considerably in 2020 due to the effects of the COVID-19 pandemic.
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Dentsu. (February 27, 2025). Magazine advertising expenditure in Japan from 2015 to 2024 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/918338/japan-magazine-advertising-expenditures/
Dentsu. "Magazine advertising expenditure in Japan from 2015 to 2024 (in billion Japanese yen)." Chart. February 27, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/918338/japan-magazine-advertising-expenditures/
Dentsu. (2025). Magazine advertising expenditure in Japan from 2015 to 2024 (in billion Japanese yen). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/918338/japan-magazine-advertising-expenditures/
Dentsu. "Magazine Advertising Expenditure in Japan from 2015 to 2024 (in Billion Japanese Yen)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Feb 2025, /statistics/918338/japan-magazine-advertising-expenditures/
Dentsu, Magazine advertising expenditure in Japan from 2015 to 2024 (in billion Japanese yen) ÌÇÐÄÆÆ½â°æ, /statistics/918338/japan-magazine-advertising-expenditures/ (last visited July 26, 2026)
Magazine advertising expenditure in Japan from 2015 to 2024 (in billion Japanese yen) [Graph], Dentsu, February 27, 2025. [Online]. Available: /statistics/918338/japan-magazine-advertising-expenditures/