This statistic displays the development of advertising expenditures in the European Union (EU **) from 2009 to 2018, broken down by media. In 2018, television ad spend reached roughly **** billion euros, an increase compared to the previous year. Internet advertising spend had the highest share in European advertising expenditures during the same period of time and amounted to **** billion euros.
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European Audiovisual Observatory. (November 1, 2019). Advertising expenditure in the European Union (EU 28) from 2009 to 2018, by media (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/434724/advertising-expenditure-in-the-eu-by-media/
European Audiovisual Observatory. "Advertising expenditure in the European Union (EU 28) from 2009 to 2018, by media (in million euros)." Chart. November 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/434724/advertising-expenditure-in-the-eu-by-media/
European Audiovisual Observatory. (2019). Advertising expenditure in the European Union (EU 28) from 2009 to 2018, by media (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/434724/advertising-expenditure-in-the-eu-by-media/
European Audiovisual Observatory. "Advertising Expenditure in The European Union (Eu 28) from 2009 to 2018, by Media (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2019, /statistics/434724/advertising-expenditure-in-the-eu-by-media/
European Audiovisual Observatory, Advertising expenditure in the European Union (EU 28) from 2009 to 2018, by media (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/434724/advertising-expenditure-in-the-eu-by-media/ (last visited July 26, 2026)
Advertising expenditure in the European Union (EU 28) from 2009 to 2018, by media (in million euros) [Graph], European Audiovisual Observatory, November 1, 2019. [Online]. Available: /statistics/434724/advertising-expenditure-in-the-eu-by-media/
