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Ad spending on outdoor publicity by the government of India in fiscal years 2019 and 2023 (in million Indian rupees)

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Sources

Release date

July 2023

Region

India

Survey time period

FY 2019 and FY 2023

Supplementary notes

India's financial year begins in April and ends in March. For example, FY 2023 started in April 2022 and ended in March 2023.

One Indian rupee is equal to 0.011 euros and 0.012 U.S. dollars as of March 2024.

Values have been rounded for clarity.

Citation formats

Government ad expenditure on out-of-home media India FY 2019-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2024

In the financial year 2023, the Indian government reported having spent approximately *** million Indian rupees on outdoor publicity. This constituted only ** percent of the ad spending in fiscal year 2019. The overall government ad expenditure on traditional media notably declined since the coronavirus pandemic.

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