Julia Stoll
Research expert covering TV and video media
Media usage in Sweden - statistics & facts
What is the most popular medium among Swedish consumers? According to recent data, video, including TV and streaming, take the lead when it comes to daily media usage in Sweden. As of 2024, more than 90 percent of persons in the country stated to have used it every day. Social media climbed this ranking to the second place, at 84 percent, and radio closed the top three with 78 percent. The increase in the use of social media, which surpassed music listening and radio consumption, points to the growing popularity of digital entertainment and pastimes in Sweden.
