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Gross advertising volume of the above-the-line media in Germany in 2022 and 2023 (in 1,000 euros)

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Source

Release date

January 2024

Region

Germany

Survey time period

2022 and 2023

Citation formats

Gross advertising volume of above-the-line media in Germany 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 18, 2024
In 2023, the advertising spending on above-the-line media in Germany, i.e. those that reach mass audiences with limited targeting, amounted to nearly *** billion euros. The largest ad spend that year was attributed to TV, at almost *** billion euros, while newspaper ad spend ranked second with *** million euros.
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