* Share answering "pay at least some attention." ** The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet." *** The source sampled over 12,000 consumers worldwide, averaging roughly 400 per country. **** The source does not provide information on the time when the survey was carried out. The date provided is the date of publication.
Citation formats
Attention given to digital advertisement in the United Kingdom (UK) 2014, by device
This statistic displays a ranking of digital advertising formats by the amount of attention viewers reported paying to them in the United Kingdom as of 2014. Thirty-seven percent of respondents reported paying "at least some attention" to smartphone ads.
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Kantar Millward Brown. (March 17, 2014). Each time you see each of the following advertising types, how much do you typically pay attention? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/293565/attention-given-to-digital-advertisement-in-the-united-kingdom-by-device/
Kantar Millward Brown. "Each time you see each of the following advertising types, how much do you typically pay attention?." Chart. March 17, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/293565/attention-given-to-digital-advertisement-in-the-united-kingdom-by-device/
Kantar Millward Brown. (2014). Each time you see each of the following advertising types, how much do you typically pay attention?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/293565/attention-given-to-digital-advertisement-in-the-united-kingdom-by-device/
Kantar Millward Brown. "Each Time You See Each of The following Advertising Types, How Much Do You Typically Pay Attention?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Mar 2014, /statistics/293565/attention-given-to-digital-advertisement-in-the-united-kingdom-by-device/
Kantar Millward Brown, Each time you see each of the following advertising types, how much do you typically pay attention? ÌÇÐÄÆƽâ°æ, /statistics/293565/attention-given-to-digital-advertisement-in-the-united-kingdom-by-device/ (last visited August 05, 2026)
Each time you see each of the following advertising types, how much do you typically pay attention? [Graph], Kantar Millward Brown, March 17, 2014. [Online]. Available: /statistics/293565/attention-given-to-digital-advertisement-in-the-united-kingdom-by-device/
