The survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies]. The source does not provide information on the type of survey used.
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Importance of various screen types in advertising in the U.S. 2013-2016
The graph presents data on the importance of various screen types in advertising in the in the United States in 2013 and provides a forecast for 2016. Among the surveyed marketers, ** percent stated that connected TV was an important screen type in 2013, whereas ** percent agreed it would be an important screen in 2016.
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ANA, & Nielsen. (December 5, 2013). How important are each of these respective screens to you now as an advertising vehicle, and how important will they be in three years? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/291829/important-screen-advertising-usa/
ANA, und Nielsen. "How important are each of these respective screens to you now as an advertising vehicle, and how important will they be in three years?." Chart. December 5, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/291829/important-screen-advertising-usa/
ANA, Nielsen. (2013). How important are each of these respective screens to you now as an advertising vehicle, and how important will they be in three years?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/291829/important-screen-advertising-usa/
ANA, and Nielsen. "How Important Are Each of These Respective Screens to You Now as An Advertising Vehicle, and How Important Will They Be in Three Years?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2013, /statistics/291829/important-screen-advertising-usa/
ANA & Nielsen, How important are each of these respective screens to you now as an advertising vehicle, and how important will they be in three years? ÌÇÐÄÆƽâ°æ, /statistics/291829/important-screen-advertising-usa/ (last visited August 06, 2026)
How important are each of these respective screens to you now as an advertising vehicle, and how important will they be in three years? [Graph], ANA, & Nielsen, December 5, 2013. [Online]. Available: /statistics/291829/important-screen-advertising-usa/
