By 2020, the Italian penetration rate of broadband TV is expected to reach ** percent. This represents a significant increase, if we consider that the market penetration amounted to ** percent in 2019. On the contrary, the digital terrestrial television and satellite television will both experience a decrease over the next year. This trend was also reported in the pay TV sector, where the broadband technology will increase to ** percent of the market in 2020.
Broadband TV
The broadband TV includes the channel video content provided through Internet connection. This includes not only the video content available through subscription services, but also the television watched by users on on-demand platforms. As a matter of fact, the catch-up TV services made up ** percent of the Italian on-demand audiovisual services in 2018.
Broadband technology
Additionally, the growth in broadband TV access is supported by the enhancements in the technology infrastructure. Between 2014 and 2018, the number of broadband and ultra-broadband fixed lines went from **** to million units and about ** percent of the broadband fixed lines were reported to be residential.
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ITMedia Consulting. (December 13, 2018). Share of households using television broadcast technologies in Italy from 2018 to 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/734839/market-penetration-of-tv-broadcast-technologies-in-italy/
ITMedia Consulting. "Share of households using television broadcast technologies in Italy from 2018 to 2020." Chart. December 13, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/734839/market-penetration-of-tv-broadcast-technologies-in-italy/
ITMedia Consulting. (2018). Share of households using television broadcast technologies in Italy from 2018 to 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/734839/market-penetration-of-tv-broadcast-technologies-in-italy/
ITMedia Consulting. "Share of Households Using Television Broadcast Technologies in Italy from 2018 to 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Dec 2018, /statistics/734839/market-penetration-of-tv-broadcast-technologies-in-italy/
ITMedia Consulting, Share of households using television broadcast technologies in Italy from 2018 to 2020 ÌÇÐÄÆƽâ°æ, /statistics/734839/market-penetration-of-tv-broadcast-technologies-in-italy/ (last visited July 31, 2026)
Share of households using television broadcast technologies in Italy from 2018 to 2020 [Graph], ITMedia Consulting, December 13, 2018. [Online]. Available: /statistics/734839/market-penetration-of-tv-broadcast-technologies-in-italy/
