According to a survey carried out in the United States in **, around ** percent of shoppers stated that they planned to participate in Black Friday by shopping online. In contrast, under a third of U.S. consumers planned to shop in-store on this day.
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Drive Research. (October 21, 2025). Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/207293/consumer-intent-on-black-friday-shopping/
Drive Research. "Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2025." Chart. October 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/207293/consumer-intent-on-black-friday-shopping/
Drive Research. (2025). Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/207293/consumer-intent-on-black-friday-shopping/
Drive Research. "Consumers Who Plan to Shop on Black Friday and Cyber Monday in The United States as of October 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Oct 2025, /statistics/207293/consumer-intent-on-black-friday-shopping/
Drive Research, Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2025 ÌÇÐÄÆƽâ°æ, /statistics/207293/consumer-intent-on-black-friday-shopping/ (last visited July 21, 2026)
Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2025 [Graph], Drive Research, October 21, 2025. [Online]. Available: /statistics/207293/consumer-intent-on-black-friday-shopping/
