According to a survey carried out in the United States in October 2025, clothing and accessories were the most popular product category for consumers. A further ** percent of shoppers intended to purchase electronics in-person at physical stores on Black Friday/Cyber Monday. Other popular product categories included health and beauty at ***percent and toys, with almost half of those surveyed stating they were going to buy products in this category.
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Drive Research. (October 21, 2025). What type of purchases do you plan to make in-person on Black Friday/Cyber Monday? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1277751/consumer-buying-on-black-friday-in-person/
Drive Research. "What type of purchases do you plan to make in-person on Black Friday/Cyber Monday? ." Chart. October 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1277751/consumer-buying-on-black-friday-in-person/
Drive Research. (2025). What type of purchases do you plan to make in-person on Black Friday/Cyber Monday? . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1277751/consumer-buying-on-black-friday-in-person/
Drive Research. "What Type of Purchases Do You Plan to Make In-person on Black Friday/Cyber Monday? ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Oct 2025, /statistics/1277751/consumer-buying-on-black-friday-in-person/
Drive Research, What type of purchases do you plan to make in-person on Black Friday/Cyber Monday? ÌÇÐÄÆƽâ°æ, /statistics/1277751/consumer-buying-on-black-friday-in-person/ (last visited July 28, 2026)
What type of purchases do you plan to make in-person on Black Friday/Cyber Monday? [Graph], Drive Research, October 21, 2025. [Online]. Available: /statistics/1277751/consumer-buying-on-black-friday-in-person/
