The figures have been taken from several publications by the source.
This question was phrased by the source as follows: "Roughly how much money do you think you personally will spend on Christmas or holiday gifts this year?"
* Sample size in 2025. The date of the survey was October 1 to 16, 2025. Interviews from previous years were conducted among similar sample sizes.Â
2012 not included because there was no October estimate that year.
Citation formats
Average expected spending on holiday gifts in the U.S. 2006-2025
In 2025, consumers in the United States expected to spend over U.S. dollars on holiday gifts on average. This is the second time the projected spending estimate reached **.
Holiday shopping
The Christmas, or holiday season, is the single most critical sales period of the year for many retailers: this period includes days, such as Black Friday and Cyber Monday, and an increasing amount of Americans also shop online during this busy time. An incredible shopping hubbub is produced during this period, with a staggering ** percent of U.S. consumers having said they intended to buy something during the Christmas season in 2024.
Gift cards and vouchers
Christmas is a public holiday in the United States and is celebrated on December 25th each year. It is known as a big economic stimulus for many people to purchase Christmas gifts for their beloved family and friends. After Christmas and New Year’s Eve, retail sales often peak again in January as many people redeem their received Christmas gift cards and vouchers. In fact, over **** of U.S. consumers planned to buy gift cards or gift certificates for others. It is a popular gifting option, with many Americans indicating that it can be very convenient.
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Gallup. (October 28, 2025). Amount of money consumers in the United States expected to spend on holiday gifts from 2006 to 2025 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/246963/christmas-spending-in-the-us-during-november/
Gallup. "Amount of money consumers in the United States expected to spend on holiday gifts from 2006 to 2025 (in U.S. dollars)." Chart. October 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/246963/christmas-spending-in-the-us-during-november/
Gallup. (2025). Amount of money consumers in the United States expected to spend on holiday gifts from 2006 to 2025 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/246963/christmas-spending-in-the-us-during-november/
Gallup. "Amount of Money Consumers in The United States Expected to Spend on Holiday Gifts from 2006 to 2025 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Oct 2025, /statistics/246963/christmas-spending-in-the-us-during-november/
Gallup, Amount of money consumers in the United States expected to spend on holiday gifts from 2006 to 2025 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/246963/christmas-spending-in-the-us-during-november/ (last visited July 25, 2026)
Amount of money consumers in the United States expected to spend on holiday gifts from 2006 to 2025 (in U.S. dollars) [Graph], Gallup, October 28, 2025. [Online]. Available: /statistics/246963/christmas-spending-in-the-us-during-november/
