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Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017

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Sources

Release date

February 2018

Region

Worldwide

Survey time period

September 2017

Number of respondents

400 respondents

Special properties

among mid- and senior-level B2B and B2C event marketers

Citation formats

Leading event marketing goals and strategies worldwide in 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 6, 2018
This statistic shows the leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of ****. According to ** percent of B2B marketers lead generation was the leading reasons why they were using event marketing. For ** percent of B2C marketers the main goal of event marketing was community building.
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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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