among marketing leaders at for-profit companies; only those who rated the statement as "very highly"
Method of interview
Email survey
Supplementary notes
The question was phrased by the source as follows:
"Rate the degree to which the following ideas related to branding are embraced in your company: Our brand promise has a strong customer-focused purpose."
Citation formats
Share of U.S. CMOs considering their brand has a customer-focused purpose 2023
During an early 2023 survey in the United States, ** percent of responding chief marketing officers (CMOs) stated that their brands' promise has a strong customer-focused purpose. Among professionals managing brands in the consumer services and education sectors, the shares peaked at **** percent. The banking, finance, and insurance sector followed with **** percent.
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The CMO Survey. (March 28, 2023). Percentage of CMOs who consider their brands' promise has a strong customer-focused purpose in the United States as of February 2023, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1387850/share-cmos-consider-brand-promise-customer-focused-us-by-industry/
The CMO Survey. "Percentage of CMOs who consider their brands' promise has a strong customer-focused purpose in the United States as of February 2023, by industry ." Chart. March 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1387850/share-cmos-consider-brand-promise-customer-focused-us-by-industry/
The CMO Survey. (2023). Percentage of CMOs who consider their brands' promise has a strong customer-focused purpose in the United States as of February 2023, by industry . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1387850/share-cmos-consider-brand-promise-customer-focused-us-by-industry/
The CMO Survey. "Percentage of Cmos Who Consider Their Brands' Promise Has a Strong Customer-focused Purpose in The United States as of February 2023, by Industry ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2023, /statistics/1387850/share-cmos-consider-brand-promise-customer-focused-us-by-industry/
The CMO Survey, Percentage of CMOs who consider their brands' promise has a strong customer-focused purpose in the United States as of February 2023, by industry ÌÇÐÄÆƽâ°æ, /statistics/1387850/share-cmos-consider-brand-promise-customer-focused-us-by-industry/ (last visited July 31, 2026)
Percentage of CMOs who consider their brands' promise has a strong customer-focused purpose in the United States as of February 2023, by industry [Graph], The CMO Survey, March 28, 2023. [Online]. Available: /statistics/1387850/share-cmos-consider-brand-promise-customer-focused-us-by-industry/
