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How would you characterize your attitude to each of the following formats of advertising on mobile devices?

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Source

Release date

November 2012

Region

United States

Survey time period

2012

Number of respondents

n = 800

Special properties

smartphone and/or tablet users

Method of interview

Online survey

Supplementary notes

The report does not provide a more specific date of survey or age group of the respondents.

Citation formats

Attitudes of U.S. smartphone and tablet users towards online advertising in 2012

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 1, 2012
The statistic shows the shares of mobile device users who had a very or somewhat favorable attitude towards different formats of online advertising in the United States in 2012. During the survey, 10 percent of smartphone users said they had a very or somewhat favorable attitude towards augmented reality (AR) ads. Augemented reality attracted 2.3 billion U.S. dollars in advertising spending in 2015.
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