| Characteristic | Share of respondents, who answered "very/somewhat influential" |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
January 2012
More information
Region
Worldwide
Survey time period
October and November 2011
Number of respondents
base: n = 1,375 consumers and 575 senior executives in companies with revenue of 500 million U.S. dollars or more
Age group
18 years and older
Special properties
respondents from the U.S., UK, China and Brazil
Supplementary notes
Multiple answers were possible.
The source does not provide detailed information regarding the question. The chosen wording might therefore differ slightly from the survey.
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