| Characteristic | Share of respondents |
|---|---|
| Lower prices/better deals than in-store | 52% |
| I can shop 24/7 online | 47% |
| No need to travel to a physical store | 40% |
| Wider of variety of products than in-store | 33% |
| Easier to compare and research products/offers than in-store | 30% |
| I can only get some products online | 25% |
| Customer reviews of products available online | 20% |
| Looking for a particular brand/product | 18% |
| Receiving a promotion via email or text/SMS message (e.g. coupons/vouchers) | 11% |
| Better product information than in-store | 10% |
| I have a wider variety of return options | 4% |
| Social media interactions via Facebook, Twitter, etc. | 4% |
| Other | 3% |
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Source
Sources
Release date
March 2015
More information
Region
Worldwide
Survey time period
2014
Number of respondents
1,011 respondents
Method of interview
Online survey
Supplementary notes
Respondents had to rank their three most important factors.
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