Original question: "For the following products and services, which do you regularly use online reviews and ratings provided by other consumers to help you make a purchase decision on?"
Sampled respondents varied in count between 511 and 2,628 for each market.
Citation formats
Usage of online reviews to help with fashion purchases 2021, by country
A 2021 survey revealed that 27 percent of consumers worldwide used online reviews and ratings regularly in order to help make purchase decisions. Indonesian consumers were most likely to use online reviews and ratings to help with their purchase decisions, with 50 percent of respondents reporting so.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
YouGov. (February 2, 2022). Share of consumers who regularly use online reviews and ratings to help with fashion purchase decisions as of November 2021, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1301862/global-consumers-online-reviews-purchase-decisions/
YouGov. "Share of consumers who regularly use online reviews and ratings to help with fashion purchase decisions as of November 2021, by country." Chart. February 2, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1301862/global-consumers-online-reviews-purchase-decisions/
YouGov. (2022). Share of consumers who regularly use online reviews and ratings to help with fashion purchase decisions as of November 2021, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1301862/global-consumers-online-reviews-purchase-decisions/
YouGov. "Share of Consumers Who Regularly Use Online Reviews and Ratings to Help with Fashion Purchase Decisions as of November 2021, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Feb 2022, /statistics/1301862/global-consumers-online-reviews-purchase-decisions/
YouGov, Share of consumers who regularly use online reviews and ratings to help with fashion purchase decisions as of November 2021, by country ÌÇÐÄÆƽâ°æ, /statistics/1301862/global-consumers-online-reviews-purchase-decisions/ (last visited July 25, 2026)
Share of consumers who regularly use online reviews and ratings to help with fashion purchase decisions as of November 2021, by country [Graph], YouGov, February 2, 2022. [Online]. Available: /statistics/1301862/global-consumers-online-reviews-purchase-decisions/
