| Characteristic | Currently run as part of integrated campaigns | Currently run as siloed/ discrete from other campaigns | Currently run on ad hoc basis with discretionary funds |
|---|---|---|---|
| Pages on third party social network sites | 48% | 42% | 10% |
| Microblogging | 42% | 45% | 13% |
| Social sharing links in e-mail and web offers | 62% | 35% | 3% |
| Blogs | 46% | 49% | 5% |
| Company hosted online communities | 43% | 48% | 8% |
| Social media ads | 54% | 38% | 8% |
| Applications / widgets on third party social network | 55% | 33% | 13% |
| User-generated content or product reviews | 48% | 46% | 6% |
| Location based games | 51% | 34% | 15% |
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Source
Source
Release date
May 2012
More information
Region
Worldwide
Survey time period
Q4 2010
Number of respondents
29 - 112
Special properties
Online and direct marketing professionals: respondents who know what their company is doing with regards to marketing strategies
Method of interview
Online survey
Citation formats
