* Includes traditional video such as in-stream pre-roll ads on YouTube. Does not include natively produced and placed in-feed video in social media, such as Facebook news feed ads. Videos in the latter category are measured separately under 'native/social.'
Citation formats
Local mobile ad spend in the U.S. 2016-2020, by format
The graph shows a forecast of a distribution of location targeted mobile advertising spending in the United States in 2016 and 2020, by format. The source projected that search would account for ** percent of the spending in 2020.
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BIA Advisory Services. (September 15, 2016). Distribution of location targeted mobile advertising spending in the United States in 2016 and 2020, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/203171/percent-of-mobile-advertising-spent-in-the-us-in-2010-by-purpose/
BIA Advisory Services. "Distribution of location targeted mobile advertising spending in the United States in 2016 and 2020, by format." Chart. September 15, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/203171/percent-of-mobile-advertising-spent-in-the-us-in-2010-by-purpose/
BIA Advisory Services. (2016). Distribution of location targeted mobile advertising spending in the United States in 2016 and 2020, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/203171/percent-of-mobile-advertising-spent-in-the-us-in-2010-by-purpose/
BIA Advisory Services. "Distribution of Location Targeted Mobile Advertising Spending in The United States in 2016 and 2020, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Sep 2016, /statistics/203171/percent-of-mobile-advertising-spent-in-the-us-in-2010-by-purpose/
BIA Advisory Services, Distribution of location targeted mobile advertising spending in the United States in 2016 and 2020, by format ÌÇÐÄÆƽâ°æ, /statistics/203171/percent-of-mobile-advertising-spent-in-the-us-in-2010-by-purpose/ (last visited August 06, 2026)
Distribution of location targeted mobile advertising spending in the United States in 2016 and 2020, by format [Graph], BIA Advisory Services, September 15, 2016. [Online]. Available: /statistics/203171/percent-of-mobile-advertising-spent-in-the-us-in-2010-by-purpose/
