In 2023, online advertising spending in Colombia surpassed **** trillion Colombian pesos, of which almost **** trillion pesos were invested in digital display ads. Search, classified, and directory advertising attracted over *** billion pesos.
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IAB Colombia. (February 15, 2024). Digital advertising spending in Colombia in 2023, by format (in billion Colombian pesos) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1085425/display-advertising-spending-format-colombia/
IAB Colombia. "Digital advertising spending in Colombia in 2023, by format (in billion Colombian pesos)." Chart. February 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1085425/display-advertising-spending-format-colombia/
IAB Colombia. (2024). Digital advertising spending in Colombia in 2023, by format (in billion Colombian pesos). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1085425/display-advertising-spending-format-colombia/
IAB Colombia. "Digital Advertising Spending in Colombia in 2023, by Format (in Billion Colombian Pesos)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Feb 2024, /statistics/1085425/display-advertising-spending-format-colombia/
IAB Colombia, Digital advertising spending in Colombia in 2023, by format (in billion Colombian pesos) ÌÇÐÄÆƽâ°æ, /statistics/1085425/display-advertising-spending-format-colombia/ (last visited July 15, 2026)
Digital advertising spending in Colombia in 2023, by format (in billion Colombian pesos) [Graph], IAB Colombia, February 15, 2024. [Online]. Available: /statistics/1085425/display-advertising-spending-format-colombia/
