This statistic presents information on the share of native digital display advertising in the United States in 2018 and 2020, by type. According to the source, **** percent of native digital display ads in 2018 were programmatic, whereas this figure is expected to grow by *** percent by 2020.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer. (March 18, 2019). Share of native digital display advertising in the United States in 2018 and 2020, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/990582/native-digital-display-ad-share-us-type/
eMarketer. "Share of native digital display advertising in the United States in 2018 and 2020, by type." Chart. March 18, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/990582/native-digital-display-ad-share-us-type/
eMarketer. (2019). Share of native digital display advertising in the United States in 2018 and 2020, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/990582/native-digital-display-ad-share-us-type/
eMarketer. "Share of Native Digital Display Advertising in The United States in 2018 and 2020, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Mar 2019, /statistics/990582/native-digital-display-ad-share-us-type/
eMarketer, Share of native digital display advertising in the United States in 2018 and 2020, by type ÌÇÐÄÆƽâ°æ, /statistics/990582/native-digital-display-ad-share-us-type/ (last visited July 19, 2026)
Share of native digital display advertising in the United States in 2018 and 2020, by type [Graph], eMarketer, March 18, 2019. [Online]. Available: /statistics/990582/native-digital-display-ad-share-us-type/
