According to a study taking into account ** companies in the Asia-Pacific region, the local retail industry had the highest ad spend waste in the first quarter of 2022, approximately **** million U.S. dollars. In comparison, the health industry in APAC wasted around **** million dollars on digital ads.
Digital ad spend waste describes advertising expenses that were unsuccessful in meeting their commercial objectives.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Branding in Asia Magazine. (April 8, 2022). Digital advertising expenditure wasted in the Asia-Pacific region in 1st quarter 2022, by industry (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1306651/apac-digital-ad-spend-waste-by-industry/
Branding in Asia Magazine. "Digital advertising expenditure wasted in the Asia-Pacific region in 1st quarter 2022, by industry (in million U.S. dollars)." Chart. April 8, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1306651/apac-digital-ad-spend-waste-by-industry/
Branding in Asia Magazine. (2022). Digital advertising expenditure wasted in the Asia-Pacific region in 1st quarter 2022, by industry (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1306651/apac-digital-ad-spend-waste-by-industry/
Branding in Asia Magazine. "Digital Advertising Expenditure Wasted in The Asia-pacific Region in 1st Quarter 2022, by Industry (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Apr 2022, /statistics/1306651/apac-digital-ad-spend-waste-by-industry/
Branding in Asia Magazine, Digital advertising expenditure wasted in the Asia-Pacific region in 1st quarter 2022, by industry (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1306651/apac-digital-ad-spend-waste-by-industry/ (last visited July 25, 2026)
Digital advertising expenditure wasted in the Asia-Pacific region in 1st quarter 2022, by industry (in million U.S. dollars) [Graph], Branding in Asia Magazine, April 8, 2022. [Online]. Available: /statistics/1306651/apac-digital-ad-spend-waste-by-industry/
