Digital ad spend wasted on social media platforms and search engines in the Asia-Pacific region in 1st quarter 2022, by digital media channel
(in million U.S. dollars)
Characteristic
Ad spend waste in million U.S. dollars
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According to a study taking into account ** companies in the Asia-Pacific region, approximately ** million U.S. dollars of digital ad spend on Facebook ads in the first quarter of 2022 can be considered ad spend waste. In comparison, APAC companies wasted over **** million dollars on Bing advertising in the period between January and March 2022.
Digital ad spend waste describes advertising expenses that were unsuccessful in meeting their commercial objectives.
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Branding in Asia Magazine. (April 8, 2022). Digital ad spend wasted on social media platforms and search engines in the Asia-Pacific region in 1st quarter 2022, by digital media channel (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1306573/apac-digital-ad-spend-waste-by-media-channel/
Branding in Asia Magazine. "Digital ad spend wasted on social media platforms and search engines in the Asia-Pacific region in 1st quarter 2022, by digital media channel (in million U.S. dollars)." Chart. April 8, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1306573/apac-digital-ad-spend-waste-by-media-channel/
Branding in Asia Magazine. (2022). Digital ad spend wasted on social media platforms and search engines in the Asia-Pacific region in 1st quarter 2022, by digital media channel (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1306573/apac-digital-ad-spend-waste-by-media-channel/
Branding in Asia Magazine. "Digital Ad Spend Wasted on Social Media Platforms and Search Engines in The Asia-pacific Region in 1st Quarter 2022, by Digital Media Channel (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Apr 2022, /statistics/1306573/apac-digital-ad-spend-waste-by-media-channel/
Branding in Asia Magazine, Digital ad spend wasted on social media platforms and search engines in the Asia-Pacific region in 1st quarter 2022, by digital media channel (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1306573/apac-digital-ad-spend-waste-by-media-channel/ (last visited July 24, 2026)
Digital ad spend wasted on social media platforms and search engines in the Asia-Pacific region in 1st quarter 2022, by digital media channel (in million U.S. dollars) [Graph], Branding in Asia Magazine, April 8, 2022. [Online]. Available: /statistics/1306573/apac-digital-ad-spend-waste-by-media-channel/
