This statistic presents the results of a survey among 5,298 U.S. marketing professionals in 2010. In the survey the respondents were asked to name the strategic instruments they were expecting to be more important in 2010 compared to 2009. 64 percent of the respondents expected their organisation to place a stronger focus on mobile media in 2010.
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American Marketing Association, & Aquent. (August 12, 2010). Percentage of U.S. marketers expecting to increase their organization’s focus in each area in 2010 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/196262/strategy-trends-among-us-marketing-professionals/
American Marketing Association, und Aquent. "Percentage of U.S. marketers expecting to increase their organization’s focus in each area in 2010." Chart. August 12, 2010. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/196262/strategy-trends-among-us-marketing-professionals/
American Marketing Association, Aquent. (2010). Percentage of U.S. marketers expecting to increase their organization’s focus in each area in 2010. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/196262/strategy-trends-among-us-marketing-professionals/
American Marketing Association, and Aquent. "Percentage of U.S. Marketers Expecting to Increase Their Organization’s Focus in Each Area in 2010." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Aug 2010, /statistics/196262/strategy-trends-among-us-marketing-professionals/
American Marketing Association & Aquent, Percentage of U.S. marketers expecting to increase their organization’s focus in each area in 2010 ÌÇÐÄÆƽâ°æ, /statistics/196262/strategy-trends-among-us-marketing-professionals/ (last visited August 07, 2026)
Percentage of U.S. marketers expecting to increase their organization’s focus in each area in 2010 [Graph], American Marketing Association, & Aquent, August 12, 2010. [Online]. Available: /statistics/196262/strategy-trends-among-us-marketing-professionals/
