As of January 2026, approximately ** percent of marketers and customer experience (CX) professionals surveyed worldwide described themselves as either very or quite optimistic about the future of marketing. Nearly **** (** percent) reported neutrality, while ** percent said they felt either quite or very pessimistic about it.
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Econsultancy. (January 21, 2026). Level of optimism about the future of marketing among marketers worldwide as of January 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1557032/marketers-optimism-future-marketing-worldwide/
Econsultancy. "Level of optimism about the future of marketing among marketers worldwide as of January 2026." Chart. January 21, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1557032/marketers-optimism-future-marketing-worldwide/
Econsultancy. (2026). Level of optimism about the future of marketing among marketers worldwide as of January 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1557032/marketers-optimism-future-marketing-worldwide/
Econsultancy. "Level of Optimism about The Future of Marketing among Marketers Worldwide as of January 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jan 2026, /statistics/1557032/marketers-optimism-future-marketing-worldwide/
Econsultancy, Level of optimism about the future of marketing among marketers worldwide as of January 2026 ÌÇÐÄÆƽâ°æ, /statistics/1557032/marketers-optimism-future-marketing-worldwide/ (last visited July 22, 2026)
Level of optimism about the future of marketing among marketers worldwide as of January 2026 [Graph], Econsultancy, January 21, 2026. [Online]. Available: /statistics/1557032/marketers-optimism-future-marketing-worldwide/
